Google Tag Manager Audits
Removing legacy tags, trigger testing, reducing custom HTML, naming conventions
Google Analytics 4 Audits
Reviewing implementation, interface settings, event names + parameter combinations, BigQuery export
Google Looker Studio Audits
Reviewing 3rd party ETL solutions, customising data sources, addressing API query limits, discusing communication goals
Conversion Tracking Audits
Reviewing ad platform tracking & analytics tracking, conversion testing, education on counting methods, conversion windows and deduplication
Consent Management Audits
Conditional logic in tag management, applying regulation-specific business requirements to data strategy
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