Google Tag Manager Audits

Removing legacy tags, trigger testing, reducing custom HTML, naming conventions

Google Analytics 4 Audits

Reviewing implementation, interface settings, event names + parameter combinations, BigQuery export

Google Looker Studio Audits

Reviewing 3rd party ETL solutions, customising data sources, addressing API query limits, discusing communication goals

Conversion Tracking Audits

Reviewing ad platform tracking & analytics tracking, conversion testing, education on counting methods, conversion windows and deduplication

Consent Management Audits

Conditional logic in tag management, applying regulation-specific business requirements to data strategy

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